Trust consistently emerges as the common denominator between the world’s longest lasting companies, keeping them afloat through every new fad and trend.
Winning back the trust of consumers is one of the most essential battles businesses of our era could engage in, and it needs to be played on the offensive.
“We’ve found it doesn’t really matter what the claim is about, as long as there is a related photograph with it, it will nudge people toward believing it”.