What is a Zalpha?
A Zalpha is a term used to describe those born on the cusp of these two generations – Generation Z and Generation Alpha.
Generation Alpha’s Economic Footprint
In 2029, when Gen Alpha enters adulthood, their collective economic footprint is projected to surge past US$5.46 trillion.
Raising Generation Alpha: Insights From Gen Alpha Parents
In an era defined by digital connectivity, a new generation is emerging, and with it, a set of distinctive challenges for parents.
Understanding Generation Alpha
Within 4 years, Generation Alpha will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.
Raising Gen Alpha in the Great Screen Age
Our children need digital skills to thrive in today’s world – but how do we also develop in them the life skills that can only grow away from the screen?
The Influences Shaping Gen Alpha, and Why Their Future Is Bright
As the first generation to be entirely born in the 21st Century, the influences that shape Generation Alpha are different to previous generations.
The Metaverse Will Mean More to Gen Alpha Than Any Other Generation
The first movers of the Metaverse just might be Generation Alpha – the most technologically integrated generation of our lifetime.